Recently declared by the UNESCO as the “Intangible Cultural Heritage of Humanity”—Songkran, known as the Thai New Year, stands as one of Southeast Asia’s most renowned festivals. Originating from ancient Indian civilisation, it symbolises the departure of Pisces and the arrival of Aries, coinciding with the hottest days of the year.
Traditionally, Thais celebrate by cooling down with water—a tradition upheld across generations. As the celebration approaches, we would like to share with you various ways to incorporate the Songkran celebration into your MICE itinerary, offering a glimpse into Thailand’s vibrant culture during this festive period.
Immersive Traditions and Blessings
At the heart of Songkran lies traditional rituals, where families gather to pay homage to their elders and seek blessings for the new year. The act of “bathing” Buddha statues and rinsing the hands of the elderly with fragranced water and ask for the blessing for new year and the renewed spirit. You can also partake in the revered hand-rinsing ceremony with your MICE team, fostering bonds of respect and camaraderie.
Across Thailand, temples overflow with offerings and communal feasts, showcasing the best of local cuisine. For MICE groups, experiencing a temple feast offers a unique culinary adventure, immersing participants in authentic flavours and cultural traditions. Cities rich in cultural heritage, such as Chiang Mai and Ayutthaya, provide ideal settings for this timeless experience.
Spirited Water Wars and Festivities
The highlight of Songkran is the exhilarating water festival, where locals and visitors alike engage in a spirited water war. From the bustling streets of Bangkok‘s Khao San Road to the vibrant scene of Khon Kaen‘s Kao Niao Road and Chiang Mai‘s historic old town, cities across Thailand vie to offer the most exhilarating celebrations. Planning ahead is essential to ensure a seamless experience, from acquiring equipment to navigating crowded locales. Embrace the joyous atmosphere and join in the festive revelry for an unforgettable Songkran celebration.
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